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sharminaktersss3435
Apr 10, 2022
In Welcome to the Tech Forum
Franchising is complex, which makes their marketing strategy multi-layered and intricate. Whether we're talking about restaurants, retail stores, service businesses or any other type of franchising, you need to strike a delicate balance between central and local. On one level, you have a central organization marketing to two unique constituencies: paying customers who buy from local franchises, and potential franchisees who might want to invest and open their own stores. Both camps are customers, but their needs are very different. Then you have individual branches or franchisees. They also often market to clients in industry mailing list own style and style -- while still staying within the company's guidelines. Marketing relationships between franchisees and their franchisees are sometimes marred by friction. In this case, inbound marketing can create a balance between a strong central brand and a localized marketing strategy. At IMPACT, we work with several franchises that have implemented inbound marketing with great success. In fact, inbound is particularly well suited to the franchise model , for reasons we'll explain below. In this article, we'll cover the basics of inbound and the practical application of this approach to the franchise model, including: Inbound Marketing Overview How to Apply Inbound Marketing to Your Franchise Business let's start. Free Guide:
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