Apr 12, 2022
In Welcome to the Tech Forum
This article will introduce what RCS is, its impact and its predicament, and further analyze the possibility of its combination with digital currency. In 2006, the RCS concept was already proposed. On May 11, 2018, the RCS service was officially launched in Japan, and the global growth momentum was strong at this time. In April 2020, my country's three major operators officially announced RCS. 01 What is RCS? RCS is officially defined as: Rich Communication Suite, which was proposed by the Global System for Mobile Communications Association (GSMA) in 2008. It has an instant messaging function based on an all-IP network, and aims to help operators enrich the customer experience of existing communication methods. . Simply put, you can send pictures, texts, music, embedded H5, share job title email list location, etc. on the SMS interface. On the iOS system, the closest form to it is iMessage (unfortunately, domestic iMessage has become a private place for Macau casinos). On the Android system, it is "enhanced information". Then there may be users who will directly define it as: another WeChat . I think this is inaccurate. WeChat is more of a personal-to-personal business communication, and there is no good solution for business-to-person. While RCS is more about solving business-to-personal business exchanges. For example, with RCS, users can directly order a train ticket from the enterprise via SMS, and because RCS is based on the operator system, users do not even need to enter their identity information, but are instead submitted by the operator Identify the real identity of the user. At this point, the user only needs to submit the demand order payment directly. Every innovation is an outlet, and what kind of butterfly effect will this RCS have? 02 What kind of impact will RCS bring? If RCS wants users to solve the problems of clothing, food, housing, transportation, and entertainment interaction at the SMS portal, it must require users, enterprises, and platforms to participate together to build a closed-loop ecosystem with vitality and vitality. In an environment where major manufacturers have cooperated with the call, if users want to enjoy services directly on the SMS platform, enterprises must provide API interface access for corresponding services. In this context, the concept of middleware is bound to become popular, because once users develop operating habits, those companies that cannot implement services on the RCS platform will be rejected by users, and at this time, middleware is a link for small business owners. And small manufacturers are particularly attractive.