Most shoppers still prefer to buy offline Despite the widespread online research habits, 3 in 4 phone shoppers in India still prefer to transact in person.8 So why the industry list hesitance to buy online? Regardless of price point, there are widespread concerns, with the top three being about fake or duplicate devices not receiving devices on time (>30%) and simply enjoying trying out their devices before making a final decision 9Common barriers to buying smartphones online Think with Google Source: Google/Kantar, “Consumer Purchase Journey for Smartphones,” India, Aug. 2019. Share industry list But before even stepping into the store, nearly 1 in 5 shoppers searched for retailer details — including address, opening hours, and transport directions — that bring 13% of footfall into stores.10
So, until the tides shift, leverage tools like location extensions to guide shoppers to nearby stores. If the strategy is to encourage more online purchases, easy returns, affordable industry list warranties, and speedy mobile sites are the best bets — so long as the products are certified authentic to reinforce credibility and build trust. The window of opportunity to show up is small Unlike a few years ago when Indians shop-hopped to compare products, they can now browse countless comparison sites in a matter of days or even hours. As a result, the time from research to industry list purchase is shrinking fast. According to our research, 69% of Indians decide by week two or three after starting their research, and more than half of these decisions are made within one spent between researching and buying.
Think with Google Source: , “Consumer Purchase Journey for Smartphones,” India, Aug. 2019. Share Being relevant and helpful when shoppers go to learn about industry list new devices is key, considering 40% of Indians we surveyed discovered a new brand during their online is especially pertinent because 57% of Indian shoppers said search engines or online videos were their first stop when researching new devices.13 To stand out, brands can tailor their ads by calling industry list out device specs and prices or sharing compelling videos that highlight new product features or related products. How smartphone shoppers use online video Think with Google Source: Google/Kantar, “