More than 90% of girls dream of traveling around the world, but most girls are often discouraged by the difficulties in the journey.
And Rae is not afraid of this, and bravely uses her own strength to understand the world. In her video, we can see the troubles she encountered during the journey, and can also follow her footsteps to enjoy the beautiful scenery. In the words of the fans: Rae lives the way every girl wants to live.
So today, we will dismantle itsRae in detail from the four aspects of Rae's personal characteristics, content expression, fan types and monetization methods, to see how this Douyin-popular travel vlogger has become the most wanted by girls step by step. look like.
01 Personal characteristics
The first trip that put Rae on the road of vlogging was a personal trip to Utah, and it was also during this trip that we could intuitively feel what kind of person this charismatic Rae was.
Rae presented a total of six short videos directly in the form of running accounts, not only showing you the exotic scenery of Utah, but also telling you a lot of personal stories about his own experiences.
For example: driving for 8 hours in a row, only eating some instant noodles in the middle, and finding accommodation at the last 12 o'clock; climbing up the cliff where 13 people fell to death with an empty stomach, but also saw the super beautiful scenery; met in Bryce National Park of tourists and animals, etc.
At the end of the entire vlog series, Rae said a point of content: traveling alone can be exciting, free, strong, independent, quiet, and decisive, traveling alone can be cool!
It is the content of this point that allows us, as fans and audiences, to intuitively experience the personal charm of Rae. She is so free, so strong, so independent, so quiet, so decisive, yet so cool. girl.
This kind of beautiful quality is full of yearning for anyone who has dreams and goals, so Rae will continue to export the beauty of the world she country email list feels to the public with this quality, so as to continue to attract fans. .
02 Content representation
1) Video style: flash + commentary
Rae's videos are quickly switched through different lenses, and with the interpretation of this lens, it will give the users watching the video a feeling of broken thoughts. It seems that Rae is constantly telling us about her journey. bits and pieces of what's happening.
The first feeling of this video style is "real", and then through the way of commentary and the content of the lens, the information that Rae wants to transmit can be output in an orderly and continuous stream, and the sense of rhythm brought by the rapid transmission of information is also good. Allows users to experience a sense of refreshment.
In addition, the rapid frequency of commentary will make it too late to scrutinize the bugs in the video content, and even if there are logical problems in the video content, it is difficult for users to feel inconsistent.