URL parameters are values set in a page’s URL string. In the example below, the parameter ‘size’ is ‘small’:
These parameters are commonly used in ecommerce (and other) systems to filter and sort pages.
How false URL parameters can harm your site
URL parameters can cause all sorts of indexing issues if your site is not well configured.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
One page can end up getting indexed multiple times, with only slight variations in content.
The shady SEO can use this to their advantage.
How? By linking to pages on your site using fake parameters.
Google can follow these links and—if the site isn’t set up correctly—index the pages.
How to detect a false parameter attack
Perhaps the easiest way to spot this kind of attack is to check the Coverage report in Google Search Console.
If you see a significant spike in indexed pages, then it could indicate an attack.
How to fight back against false parameter attacks
The best way to “fight back” against such attacks is to take preventive measures in the first place.
Fortunately, this is easy to do.
I’ve added a fake parameter to the URL of our SEO tips post.